Phonetikana Katakana typeface

A few years ago, a new Katakana typeface called Phonetikana was created by Michael Johnson and his team at Johnson banks.  The ingenius typeface was created from frustration at being unable to read the language during multipe trips to Japan.   Their new typeface has English phonetic sounds embedded in the katakana.

For example, UNIQLO the Japanese fashion brand is pronounced ‘yoo nee koo roh’ – above are the four characters in phonetikana.

‘big apple’


‘doki doki’ (japanese for the ‘sound of my beating heart’)

‘big in japan’

‘nee-koh’ – japanese for ‘smile’

‘koo-roo’ – japanese for the sound of something spinning

Source: Design Boom

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