Mismo Nicostyle Nicotine less cigarettes from Japan

Japanese smokersJapanese smokers

Japan is still a country of smokers but that is slowly changing.  There are a few options to help people quit and Japanese company Sosu Company 素数 has one.

Mismo Cigarette

The company has created a healthy nicotine less cigarette called Mismo ミスモ. The Nicolestyle ニコレスタイル (short for Nicotine-less Style) cigarette looks like a cigarette and is “smoked” like a cigarette but instead of filling your lungs with poison, when inhaled, it emits grapefruit or mint flavored steam (water vapor) in your mouth while the tip glows by way of a small battery powered LED light.

The Nicolestyle Mismo cigarette comes with the cigarette, recharger and a flavor cartridge and retails for about ¥12,600 and new flavor cartridges retail for ¥1050.  Each of the flavor cartridge will last for 300 inhales.

Mismo Nicosytle healthy cigarette video

short commercial

long commercial

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